The Guardian’s travel section has reported on this PR campaign for New Orleans, financed by BP’s money:
The B in BP may no longer mean British, but tell that to New Orleans. The city is using a $5m cheque from the company to launch what might be seen as only a slightly tongue-in-cheek anti-British campaign, aimed at luring tourists who might be discouraged by the approaching oil spill.
New Orleans is using BP’s money to launch a series of television and newspaper advertisements across the US on Friday, including one that declares: “This isn’t the first time New Orleans has survived the British.”
The slogan is set against a statue of General Andrew Jackson, who repelled a British assault on New Orleans back in 1814.
Frankly, I can’t believe that anyone in the PR department in New Orleans’ tourism office–post-Katrina, post-spill–can bother to get out of bed in the morning, much less come up with a clever, funny tagline. More power to them for rising to the challenge.
It reminds me of this recent, much-lauded, post-volcano video from Iceland’s tourism office:
These folks are sure earning their pay these days. I wish both regions luck and success.
Poster credit: The Best of New Orleans blog
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